In order to further achieve growth, IGG has partnered with WebEye. WebEye TaurusX is an advertising platform with rich net traffic sources. It not only maintains close partnerships with top media worldwide, but also has accumulated a large number of game users and fine-grained interactive behavior data through years of deep experience in the gaming industry. By using lookalike paid users expansion capabilities, WebEye TaurusX and IGG work together to deeply analyze and summarize the basic attributes of paid user profiles, lock and expand the target user group size. At the same time, TaurusX's deep event interactive learning model algorithm has high-frequency iterative effectiveness, under the escort of real-time data monitoring and warning, to ensure that IGG can efficiently reach high-quality users and continuously improve its scale.
This advertising campaign has brought more and novel user value to IGG's Lords Mobile and Doomsday: Last Survivors products, steadily speeding up the advertiser's recovery speed and continuously expanding the target user base within a certain period of time.
Based on the two mature products, Lords Mobile and Doomsday: Last Survivors, we encountered bottlenecks in our volume breakthrough. But through close collaboration with TaurusX, we were able to achieve breakthrough user growth for these two products while ensuring stable quality of recovery and retention.