Lock the attractive element and chase the key point
In order to attract players, game advertisements need to showcase the game's excellent quality, unique gameplay experience, scene and character construction, as well as overall style. For this game "Hero Killer", there are many character roles, each with unique skills. Therefore, to make the ads attractive enough, it is necessary to have a deep understanding of the game's gameplay, skills, and highlights, and to quickly capture the user's points of interest.Our team quickly brainstormed and collected creative key points through multidimensional methods in a short time. Using the recently popular AI tool—chatgpt for multiple Q&A, we mastered the game's outstanding features and popular elements in less than an hour. With the help of chatgpt, we quickly output high-quality scripts and further improved them with years of advertising experience.At the same time, our self-developed video production tool could match multiple derivative modes with one click, such as adding borders, adjusting filters, and adding special effects. With the cooperation of AI technology algorithms, it could create ten different new creative ideas from the original video in just a dozen seconds, to some extent solving the production capacity and channel duplication problems. These verified materials could ensure that we produce advertising materials in a faster and lower-cost way, and also show the game's attractiveness more quickly and directly, retain player interest, and improve the conversion rate of advertisements.
We chose to cooperate with the WebEye team. Their AI creative material tool helped us to quickly generate diversified creative materials, and the efficiency was very high during the production process, greatly shortening our production cycle. At the same time, the quality of these materials is also very high, effectively improving our conversion rate. We are very grateful for the support and help of the WebEye team, and we believe that we will have more cooperation opportunities in the future.